Logo Design Love
A Guide to Creating Iconic Brand Identities
(Sprache: Englisch)
Updated and expanded edition of this bestselling guide to logo design, including an entirely new chapter on how to develop an iconic brand identity from concept to completion, using real world case studies.
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Klappentext zu „Logo Design Love “
Updated and expanded edition of this bestselling guide to logo design, including an entirely new chapter on how to develop an iconic brand identity from concept to completion, using real world case studies.
Inhaltsverzeichnis zu „Logo Design Love “
- Introduction
- Part I: The importance of brand identity
- Chapter one. We’re surrounded
- Chapter two. It’s the stories we tell
- Chapter three. Elements of iconic design
- Part II: The process of design
- Chapter four. Laying the groundwork
- Chapter five. Skirting the hazards of a redesign
- Chapter six. Pricing design
- Chapter seven. From pencil to PDF
- Chapter eight. The art of the conversation
- Part III: Moving forward
- Chapter nine. Staying motivated
- Chapter ten. Your questions answered
- Chapter eleven. 31 practical logo design tips
- Chapter twelve. Beyond the logo
Autoren-Porträt von David Airey
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.
Bibliographische Angaben
- Autor: David Airey
- 2014, 2nd Annotated and Expanded Edition, 240 Seiten, mit Abbildungen, Maße: 17,7 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: Pearson
- ISBN-10: 0321985206
- ISBN-13: 9780321985200
- Erscheinungsdatum: 20.08.2014
Sprache:
Englisch
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