Managing Public Relations
Business Principles and Tools for Strategic Communication, 2e
(Sprache: Englisch)
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Inhaltsverzeichnis zu „Managing Public Relations “
Biographies for Authors of Chapters' "Executive Viewpoints", Introduction, 1. Leadership and management in public relations: Two sides of the same coin, 2. Team management, 3. Professionalism, ethics, and law: The good person representing organizations well, 4. Distinctions between agency and nonagency operations, 5. Operations tools I: Strategic plans and financial matters, 6. Operations tools II: Performance measurement, performance reviews, and human resources management, 7. Decision-making in tune with the organizational strategic plan, 8. Client-centered communication, 9. Business-development principles, 10. Requests for proposals and new-business pitches, 11. Personal career-planning approaches, Appendix A: Template for strategic plans with definitions and examples, Appendix B: Scripts for different types of new-business calls, Appendix C: Observations about agency and nonagency writing exams, Index
Bibliographische Angaben
- Autor: Peter M. Smudde
- 2023, 2. Auflage, XII, 340 Seiten, mit zahlreichen Abbildungen, Maße: 17,3 x 24,2 cm, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1032076763
- ISBN-13: 9781032076768
- Erscheinungsdatum: 02.03.2023
Sprache:
Englisch
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