Marketing for Hospitality and Tourism, Global Edition
(Sprache: Englisch)
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.
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Klappentext zu „Marketing for Hospitality and Tourism, Global Edition “
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Inhaltsverzeichnis zu „Marketing for Hospitality and Tourism, Global Edition “
PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS - Introduction: Marketing for Hospitality and Tourism
- Service Characteristics of Hospitality and Tourism Marketing
- The Role of Marketing in Strategic Planning
Bibliographische Angaben
- Autoren: Philip Kotler , John Bowen , James Makens , Seyhmus Baloglu
- 2021, 8. Aufl., 688 Seiten, Maße: 21,5 x 27,2 cm, Kartoniert (TB), Englisch
- Verlag: Pearson
- ISBN-10: 1292363517
- ISBN-13: 9781292363516
- Erscheinungsdatum: 06.07.2021
Sprache:
Englisch
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