Marketing Libraries in a Web 2.0 World
(Sprache: Englisch)
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series...
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The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Klappentext zu „Marketing Libraries in a Web 2.0 World “
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Autoren-Porträt
Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India
Bibliographische Angaben
- 2011, XIV, 161 Seiten, mit Abbildungen, Maße: 16 x 23,6 cm, Gebunden, Englisch
- Herausgegeben: Dinesh Gupta, Réjean Savard
- Verlag: De Gruyter Saur
- ISBN-10: 3110263319
- ISBN-13: 9783110263312
- Erscheinungsdatum: 06.07.2011
Sprache:
Englisch
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