Multinational Management

Introduction.- China : Building a Global Imperium on Information and E-Commerce.- Geely : A Smart Automotive Company and Volvo Owner.- Haier : How One of China's First Global Brands Keeps Expanding.- Huawei : A Telecom Giant on the Rise to a World Brand.- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation.- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships.- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses.- Infosys : Exporting India's IT Revolution to the World.- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand.- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy.- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs.- South Korea: Lotte : Fast Global Market Entries Through Acquisition.- Vietnam: Vinamilk : Partnering up to Expand on the World Market.- Underlying Strategies and Success Factors of Emerging Asian Multinationals: Corporate Entrepreneurship and Triple Helix.- Asian Human Resource Management and Intercultural Competence.- Branding Trends in Asian Markets.- Conclusions Why and how Asian Businesses Will Conquer the World.

Professor Rien T. Segers, the editor of this book, is professor of Asian Business Strategies at the International Business School of Hanze University in Groningen, the Netherlands. He has been a visiting professor at many universities and research institutions in China, Japan, South Korea and the United States and has published widely concerning Asian economic affairs.