Organic Social Media
How to Build Flourishing Online Communities
(Sprache: Englisch)
Take a strategic approach to social media marketing and build an organic community of followers.
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Klappentext zu „Organic Social Media “
Take a strategic approach to social media marketing and build an organic community of followers.
Inhaltsverzeichnis zu „Organic Social Media “
Chapter - 01: Strategy versus tactics; Chapter - 02: Social media goalsetting; Chapter - 03: Who is your audience?; Chapter - 04: Choosing the right platforms; Chapter - 05: Content discovery; Chapter - 06: The posting process; Chapter - 07: The content calendar; Chapter - 08: What metrics should you be tracking on social media?; Chapter - 09: The backup plan; Chapter - 10: Tips for thriving as a social media manager;
Autoren-Porträt von Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT). She served as Editor-in-Chief of State Farm's Auto Learning Center as well as Social Media Manager and Web Editor for Harvard Kennedy School of Government. A recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space, Fowler takes a strategic approach to the process of creating an organic presence on social media. Jenny is Korean-American. She is based in Cambridge, Massachusettes.
Bibliographische Angaben
- Autor: Jenny Li Fowler
- 2023, XVII, 204 Seiten, Maße: 16,2 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398612979
- ISBN-13: 9781398612976
- Erscheinungsdatum: 03.12.2023
Sprache:
Englisch
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