Paradigm Shift in Business

Part I: Introduction.- Chapter 1: Transforming Business Practices: A Drive through Agile Practices.- Part II: Human Resources.- Chapter 2: Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social.- Chapter 3: Tone, Readability and Firm Performance: A Study of Chairman's Letter across India and China.- Chapter 4: Employee Experience in the Post-pandemic Era: Strategizing A Robust Return to Office (RTO) Plan in an Indian IT Firm.- Chapter 5: Is Shift in Work Culture due to COVID-19 reducing Stress? A study of Indian Working.- Chapter 6: Influence of Gender and Role Stress on Hardiness: An Empirical Study.- Part III: Marketing.- Chapter 7: Honing local enterprises and industrial alliances with the success of entrepreneurs: The mediating the role of technology adoption and market competition.- Chapter 8: How Disruptive Technology leads to New Product Development in Emerging Markets.- Chapter 9: Gaming without rules: Role of agility in tourism marketing.- Chapter 10: The Impact of Media on Consumer Behavior: An Examination of The Role of Cinema, Newspaper, Theatre, Internet, and Television.- Chapter 11: Are Malls Catching on With Small Town Adolescents: A Study on Shopping Moderators, Motivators and Experience.- Chapter 12: Factors Influencing Young Consumers Buying Behaviour Towards Green Products.- Chapter 13: Does Social Media facilitate Admission to Business Schools: Evidence from Prospective Entrepreneurship.- Chapter 14: Analytical Study of factors influencing consumer choice heterogeneity for the acceptance of functional foods (foods with health claims) in India.- Part IV: Entrepreneurship and Sustainability.- Chapter 15: Innovation-led entrepreneurial growth amidst business disruption: Analyzing shifts in social entrepreneurial paradigm.- Chapter 16: Women Entrepreneurs: Moving center and Front: An overview of research based in Karnataka.- Chapter 17: A Narrative Review of Research on the Sustainable Development Goalsin

Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. He has to his credit 71 books on business management and over 400 research papers. Dr Rajagopal has been conferred with the highest civilian award of Government of India in the field of Education in January 2023. The award is given to the citizens of India working at overseas destinations.

Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored 24 books, 17 case studies, and more than 45 research papers of national and international repute.