Pivot or Die

Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)(R) which represents over 1300 consumer technology companies and owns and produces CES(R) -- the Global Stage for Innovation. As head of CTA for more than three decades, he has ushered the consumer technology industry through major periods of technological upheaval and transformation.

Shapiro is also the New York Times bestselling author of Ninja Future: Secrets to Success in the New World of Innovation (HarperCollins, 2019), Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses (HarperCollins, 2013), and The Comeback: How Innovation Will Restore the American Dream (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more than 1200 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.

"If there's anyone with the experience and insight to talk about pivoting, it's Gary Shapiro. CES has long been the place where businesses experiment and pivots start - and that's largely thanks to Gary and the platform he's created over more than thirty years. But Pivot or Die isn't just essential reading for fans of CES. It offers lessons for leaders and aspiring leaders across every industry, or even those who just want to make a change in their own lives." - ED BASTIAN, CEO, Delta Air Lines (from the foreword)

"We are in a transformative era for our industry, with each day bringing new applications of technology that push the limits of what is possible. As the pace of innovation accelerates, it is essential for leaders to embrace a mindset of continuous learning and adaptability. Pivot or Die offers important insights for every leader on how constant reassessment and strategic pivots are crucial to successfully navigate this shifting landscape." - DR. LISA SU, CEO, AMD

"The United States has thrived as a global leader thanks to generations of entrepreneurs and innovators who weren't afraid to pivot and try something new. In Pivot or Die, Gary Shapiro offers a deep dive into the evolution of some of the technology that's solving big global challenges - both in the U.S. and around the globe - and offers a candid assessment of what it will take for the United States to lead in developing technologies that will define our future." - MARK WARNER, Governor of Virginia