Purposeful Brands
How Purpose and Sustainability Drive Brand Value and Positive Change
(Sprache: Englisch)
Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
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Produktinformationen zu „Purposeful Brands “
Klappentext zu „Purposeful Brands “
Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
Inhaltsverzeichnis zu „Purposeful Brands “
Chapter - 01: Defining your brand's purpose; Chapter - 02: Articulating your purpose - how does the world need what you're selling?; Chapter - 03: Closing the 'say-do gap' - culture, competition, company and customer insights; Chapter - 04: Operationalizing sustainability and ESG across siloes; Chapter - 05: Unlocking energy through innovation and creativity; Chapter - 06: Dismantling through creative destruction; Chapter - 07: Showing up as ally, advocate or activist - purpose requires a backbone; Chapter - 08: Storytelling and data - the new language of business; Chapter - 09: Winning stakeholder buy-in for organizational and culture change; Chapter - 10: Communications for good - integrated and infinite; Chapter - 11: What's next? The road ahead
Autoren-Porträt von Sandy Skees
Sandy Skees
Bibliographische Angaben
- Autor: Sandy Skees
- 2023, 240 Seiten, Maße: 15,6 x 23,2 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398609838
- ISBN-13: 9781398609839
- Erscheinungsdatum: 03.04.2023
Sprache:
Englisch
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