Research Methods for Leisure and Tourism
(Sprache: Englisch)
Now in its 5th edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.
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Klappentext zu „Research Methods for Leisure and Tourism “
Now in its 5th edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.
Inhaltsverzeichnis zu „Research Methods for Leisure and Tourism “
- I Preparation
- 1 Introduction to research: what, why and who?
- 2 Approaches to leisure and tourism research
- 3 Starting out – research plans and proposals
- 4 Research ethics
- 5 The range of research methods
- 6 Reviewing the literature
- II Data collection
- 7 Secondary data sources
- 8 Observation
- 9 Qualitative methods: introduction and data collection
- 10 Questionnaire surveys: typology, design and coding
- 11 Experimental research
- 12 Case study method
- 13 Sampling: quantitative and qualitative
- III Data analysis
- 14 Analysing secondary data
- 15 Analysing qualitative data
- 16 Analysing quantitative data
- 17 Statistical analysis
- IV Communicating results
- 18 Preparing a research report
Bibliographische Angaben
- Autor: A. J. Veal
- 2017, 5. Aufl., 640 Seiten, Maße: 18,7 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 1292115297
- ISBN-13: 9781292115290
- Erscheinungsdatum: 19.03.2018
Sprache:
Englisch
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