Six Billion Shoppers
The Companies Winning the Global E-Commerce Boom
(Sprache: Englisch)
An insightful, practical guide to e-commerce in emerging markets - and how to profit from their explosive boom.
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An insightful, practical guide to e-commerce in emerging markets - and how to profit from their explosive boom.
Klappentext zu „Six Billion Shoppers “
Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.
Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
Inhaltsverzeichnis zu „Six Billion Shoppers “
- Introduction - 1: A Shopping Mall in Every Pocket
- Chapter - 1: How the West Was Won
- Chapter - 2: The Rise of E-Commerce in China
- Chapter - 3: The Great Mall of China
- Chapter - 4: India - The Next Mega-Market
- Chapter - 5: India's E-Commerce Golden Era Finally Arrives
- Chapter - 6: Southeast Asia
- Chapter - 7: Latin America
- Chapter - 8: Africa - The Final Frontier
- Chapter - 9: Six Billion Shoppers
Autoren-Porträt von Porter Erisman
Prior to joining Alibaba in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He is the author of Alibaba's World. He lives in Shanghai, China.
Bibliographische Angaben
- Autor: Porter Erisman
- Altersempfehlung: Ab 18 Jahre
- 2018, On Demand, 256 Seiten, Maße: 12,8 x 19,8 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Publishers International
- ISBN-10: 1509874771
- ISBN-13: 9781509874774
- Erscheinungsdatum: 05.09.2018
Sprache:
Englisch
Pressezitat
Fascinating...stories don't get much better than Alibaba's. Praise for Alibaba's World The Financial Times
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