Social Media Strategy
A Practical Guide to Social Media Marketing and Customer Engagement
(Sprache: Englisch)
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
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Klappentext zu „Social Media Strategy “
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
Inhaltsverzeichnis zu „Social Media Strategy “
Chapter - 00: Introduction - How to use this book; Chapter - 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter - 02: Integrated customer engagement - How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter - 03: Getting started - Aligning social media goals and KPIs with your wider business objectives; Chapter - 04: Audience - Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter - 05: Brand presence - How to drive action and engagement through integrated content marketing on social media; Chapter - 06: Campaigns - A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter - 07: Measuring and benchmarking success - How and when do you know your social media strategy is working?; Chapter - 08: From customers to celebrities - Identifying and attracting a range of influencers to advocate for your brand; Chapter - 09: Crisis and reputation management for social media and PR - A clear guide for the unpredictable; Chapter - 10: Thoughts on the future of social - What will happen next?;
Autoren-Porträt von Julie Atherton
Julie Atherton
Bibliographische Angaben
- Autor: Julie Atherton
- 2023, 2. Auflage, 273 Seiten, Maße: 15,7 x 23,3 cm, Taschenbuch, Englisch
- Verlag: Kogan Page
- ISBN-10: 1398609994
- ISBN-13: 9781398609990
- Erscheinungsdatum: 03.10.2023
Sprache:
Englisch
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