The Behavioral Code

CHAPTER 1
A Tale of Two Codes

CHAPTER 2
The Punishment Delusion

CHAPTER 3
Of Sticks, Carrots, and Elephants

CHAPTER 4
The Moral Dimension

CHAPTER 5
Civil Obedience

CHAPTER 6
Following the Herd

CHAPTER 7
Empowering Change

CHAPTER 8
Speed Bumps for Terrorists

CHAPTER 9
Eating Systems for Breakfast

CHAPTER 10
Behavioral Jurisprudence

Acknowledgments
Notes
Bibliography
Index

Benjamin van Rooij, PhD, is a professor in law and society and the director of research at the School of Law at the University of Amsterdam and the Global Professor of Law at the University of California, Irvine. Findings from his 2 decades of academic work have been featured in the New York Times, The Hill, NPR, and Huffington Post. His research on law and behavior was awarded a highly competitive and prestigious 2-million-Euro grant by the European Research Council.

Adam Fine, PhD, is an assistant professor of criminology and criminal justice and of law and behavioral sciences at Arizona State University. His award-winning work has been funded by the US Department of Justice and a Visionary Grant from the American Psychological Foundation. His 40-plus publications have routinely appeared in the top journals in psychology and law, developmental psychology, public policy, criminology, and criminal justice.

A timely contribution to the ever-growing literature on the use of behavioural sciences in regulatory governance (and public policy more broadly).
From the Regulatory Frontlines

"The entire book is an exposition on shaping laws and codes to human and organizational behavior that should be a foundational part of any compliance library."
Compliance Week

"...this book is treading new ground by diving much deeper into the value that behaviorally oriented research has to offer to regulatory governance. It is a much needed contribution to the literature on how insights from behaviorally oriented research can be used more fully to improve the quality of law and regulation."
Regulation and Governance

A fascinating book with crucial implications from the successes and dysfunctions of entire societies to our own everyday behavior.
Robert M. Sapolsky, author of Behave

This brilliant and foundational text, beautifully written and compelling, will launch a long-needed movement. . . . The current system is deeply unjust; this book points a clear way to making it much more just.
Lawrence Lessig, Roy L. Furman Professor of Law and Leadership, Harvard Law School

An excellent and urgent reminder of how behavioral science is essential to our understanding of law.
Robert B. Cialdini, author of Influence and Pre-Suasion

Accessible, timely, and compelling, The Behavioral Code explores the vast literature concerning punishment and provides a blueprint for reforming the criminal justice system.
Erwin Chemerinsky, dean, UC Berkeley School of Law

Through fresh and fascinating analysis, The Behavioral Code has the potential to lead policymakers to make wiser decisions to pass laws that make the most sense given how humans actually behave.
Max H. Bazerman, author of Better, Not Perfect and Blind Spots

If you ve ever dreamed of a legal system that s informed by behavioral science, this book could very well move us one step closer to making