The Corporate Reputation of Multinational Corporations
An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
(Sprache: Englisch)
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors...
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Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers' corporate reputation perceptions is given. Inhaltsverzeichnis zu „The Corporate Reputation of Multinational Corporations “
The Moderating Role of Institutional Country Differences on Corporate Reputation Effects.- Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects.- National Culture Approaches as Antecedents of Corporate Reputation Perceptions. Autoren-Porträt von Cathrin Huber
Dr. Cathrin Huber received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.
Bibliographische Angaben
- Autor: Cathrin Huber
- 2017, 1st ed. 2018, XX, 181 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3658197633
- ISBN-13: 9783658197636
- Erscheinungsdatum: 07.11.2017
Sprache:
Englisch
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