The Unfair Advantage
How You Already Have What It Takes to Succeed
(Sprache: Englisch)
The guide that overturns conventions to help you map your route to success
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Produktinformationen zu „The Unfair Advantage “
The guide that overturns conventions to help you map your route to success
Klappentext zu „The Unfair Advantage “
'Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.' - Derek Sivers, entrepreneur and author of Anything You WantThis ground-breaking book exposes the myths behind startup success, and illuminates the real forces at work and how they can be harnessed in your favour.
The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know.
An Unfair Advantage is the element that gives you an edge over your competition. And anyone can have one.
Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
Autoren-Porträt von Ash Ali, Hasan Kubba
Ali, AshAsh Ali is an award-winning serial tech entrepreneur and investor. As the first marketing director of Just Eat UK, a FTSE 100 startup that IPO'd for £1.5 billion, and with over 20 years of hands-on experience in launching, growing and advising startups, he is an outspoken patron of social mobility and continuous education. The Unfair Advantage is his first book.
Bibliographische Angaben
- Autoren: Ash Ali , Hasan Kubba
- 2020, 256 Seiten, mit Abbildungen, Maße: 14,9 x 22,6 cm, Gebunden, Englisch
- Verlag: Profile Books
- ISBN-10: 1788163311
- ISBN-13: 9781788163316
Sprache:
Englisch
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