YouTube Marketing For Dummies
(Sprache: Englisch)
Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube...
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Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you'll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you'll find trusted, proven ways to get the most bang for your buck from the internet's #1 destination for video content. * Create a plan that fits your business needs * Launch an ad campaign * Find video creation strategies * Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
Inhaltsverzeichnis zu „YouTube Marketing For Dummies “
Introduction 1 Part 1: Getting Started with YouTube Marketing 5 Chapter 1: YouTube in the Marketing Mix 7 Chapter 2: Using YouTube for Your Business 17 Chapter 3: Targeting Your Audience 35 Part 2: Advertising Campaigns on YouTube 57 Chapter 4: Advertising Formats 59 Chapter 5: Developing Your Ad Strategy 75 Chapter 6: Ad Creative Fundamentals 93 Chapter 7: Buying Paid Ad Media 109 Part 3: Planning Your Content Strategy 135 Chapter 8: Exploring Video Content Formats 137 Chapter 9: Developing Your Content Strategy 173 Chapter 10: Content Fundamentals 197 Part 4: Making Videos for Ad Campaigns and Content 211 Chapter 11: Creating Video 213 Chapter 12: Curating, Collaborating, and Outsourcing 235 Part 5: Working with YouTube Channels 245 Chapter 13: Launching Your YouTube Channel 247 Chapter 14: Publishing Your Videos 267 Chapter 15: Channel Management 283 Part 6: Measuring Success 299 Chapter 16: Ad Campaign Metrics That Matter 301 Chapter 17: Content Metrics That Matter 321 Part 7: The Part of Tens 335 Chapter 18: The Ten Biggest Mistakes People Make 337 Chapter 19: The Ten Most Popular YouTubers 345 Index 351
Autoren-Porträt von Will Eagle
Will Eagle spent four years at Google creating brand and marketing strategies that leverage YouTube. He assisted Fortune 500 clients in developing and executing their plans. He has lent his talents to several leading marketing firms and has been a guest lecturer at various universities.
Bibliographische Angaben
- Autor: Will Eagle
- 2019, 384 Seiten, Maße: 18,9 x 23,6 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1119541344
- ISBN-13: 9781119541349
- Erscheinungsdatum: 07.03.2019
Sprache:
Englisch
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