A Critical Public Relations Approach to Crisis Communication and Management / The M.A.K. Halliday Library Functional Linguistics Series (PDF)
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia's crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia's image, the national carrier and the government's rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
- Autor: Huabin Wang
- 2022, 1st ed. 2022, 223 Seiten, Englisch
- Verlag: Springer Nature Singapore
- ISBN-10: 9811962588
- ISBN-13: 9789811962585
- Erscheinungsdatum: 19.10.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 3.46 MB
- Ohne Kopierschutz
- Vorlesefunktion
Schreiben Sie einen Kommentar zu "A Critical Public Relations Approach to Crisis Communication and Management / The M.A.K. Halliday Library Functional Linguistics Series".
Kommentar verfassen