Advances in Digital Marketing and eCommerce / Springer Proceedings in Business and Economics (PDF)

Name: Advances in Digital Marketing and eCommerce / Springer Proceedings in Business and Economics
Brand: Springer International Publishing
SKU: 147979124
Price: 219.99 EUR
Availability: OnlineOnly

Fourth International Conference, 2023 (Sprache: Englisch)

Schreiben Sie einen Kommentar zu "Advances in Digital Marketing and eCommerce / Springer Proceedings in Business and Economics".

Merken

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.

This volume presents...

Mehr zum Inhalt Autorenporträt Video

eBook (pdf) 219.99 €

Buch (Gebunden) 219.99 €

sofort als Download lieferbar

Bestellnummer: 147979124

eBook (pdf) 219.99 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Advances in Digital Marketing and eCommerce / Springer Proceedings in Business and Economics (PDF)“

This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Autoren-Porträt

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.