Advances in National Brand and Private Label Marketing / Springer Proceedings in Business and Economics (PDF)
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The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.
The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing.
This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and
Anne L. Roggeveen is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. She serves on the American Marketing Association's Academic Council and is co-editor for the Journal of Retailing. She has previously served on the Board of Directors for Nepa.
- 2019, 1st ed. 2019, 206 Seiten, Englisch
- Herausgegeben: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3030189112
- ISBN-13: 9783030189112
- Erscheinungsdatum: 30.04.2019
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- Größe: 4.86 MB
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