Applying Public Opinion in Governance / Palgrave Studies in Political Marketing and Management (PDF)

Name: Applying Public Opinion in Governance / Palgrave Studies in Political Marketing and Management
Brand: Springer-Verlag GmbH
SKU: 103521282
Price: 60.49 EUR
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The Uses and Future of Public Opinion in Managing Government (Sprache: Englisch)

Autor: Scott Edward Bennett

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Applying Public Opinion in Governance / Palgrave Studies in Political Marketing and Management, Scott Edward Bennett

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This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United Kingdom. Using information collected from the media and from international practitioners in the public opinion field, as well as interviews in each of the 4 countries, the author describes how views of public opinion and governance differ significantly between elites and the general public. Bennett argues that elites generally risk more by allowing the creation of new data, fearing that its analysis may become public and create communications and political problems of various kinds. The book finds evidence that recent conservative governments in several countries are changing their perspective on the use of public opinion, and that conventional public opinion studies are facing challenges from the availability of other kinds of information and new technologies. This book is a hugely valuable contribution to a hitherto little explored field and will appeal to academics and practitioners alike.

Autoren-Porträt von Scott Edward Bennett

Scott Edward Bennett is an Associate Professor of Political Science at Carleton University, Canada. He is also Managing Director at the Community Analytics Institute.