Asking Questions / Research Methods for the Social Sciences (ePub)
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, 2nd, Revised Edition
(Sprache: Englisch)
Since it was first published more than twenty-five years ago,
Asking Questions has become a classic guide for designing
questionnaires¿the most widely used method for collecting
information about people?s attitudes and behavior. An essential
tool for...
Asking Questions has become a classic guide for designing
questionnaires¿the most widely used method for collecting
information about people?s attitudes and behavior. An essential
tool for...
sofort als Download lieferbar
eBook (ePub)
31.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Asking Questions / Research Methods for the Social Sciences (ePub)“
Since it was first published more than twenty-five years ago,
Asking Questions has become a classic guide for designing
questionnaires¿the most widely used method for collecting
information about people?s attitudes and behavior. An essential
tool for market researchers advertisers, pollsters, and social
scientists, this thoroughly updated and definitive work combines
time-proven techniques with the most current research, findings,
and methods. The book presents a cognitive approach to
questionnaire design and includes timely information on the
Internet and electronic resources. Comprehensive and concise,
Asking Questions can be used to design questionnaires for
any subject area, whether administered by telephone, online, mail,
in groups, or face-to-face. The book describes the design process
from start to finish and is filled with illustrative examples from
actual surveys.
Asking Questions has become a classic guide for designing
questionnaires¿the most widely used method for collecting
information about people?s attitudes and behavior. An essential
tool for market researchers advertisers, pollsters, and social
scientists, this thoroughly updated and definitive work combines
time-proven techniques with the most current research, findings,
and methods. The book presents a cognitive approach to
questionnaire design and includes timely information on the
Internet and electronic resources. Comprehensive and concise,
Asking Questions can be used to design questionnaires for
any subject area, whether administered by telephone, online, mail,
in groups, or face-to-face. The book describes the design process
from start to finish and is filled with illustrative examples from
actual surveys.
Autoren-Porträt von Norman M. Bradburn, Seymour Sudman, Brian Wansink
Norman M. Bradburn is the Tiffany and Margaret Blake DistinguishedService Professor emeritus psychology, at the Harris Graduate
School of Public Policy and the Graduate School of Business at the
University of Chicago. He was a senior vice president at the
National Opinion Research Center.
Seymour Sudman was a Walter H. Stellner Distinguished Professor of
Marketing and deputy director and research professor at the Survey
Research Laboratory at the University of Illinois,
Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science,
Advertising and Agricultural and Consumer Economics at the
University of Illinois Urbana-Champaign. He is also Research
Professor at Cornell University and at Wageningen University in the
Netherlands.
Bibliographische Angaben
- Autoren: Norman M. Bradburn , Seymour Sudman , Brian Wansink
- 2015, 2. Auflage, 448 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119214769
- ISBN-13: 9781119214762
- Erscheinungsdatum: 07.08.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 7.98 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Asking Questions / Research Methods for the Social Sciences"
Schreiben Sie einen Kommentar zu "Asking Questions / Research Methods for the Social Sciences".
Kommentar verfassen