Brand New (PDF)

Brand New's revolutionary innovation process is a
proven road map you can put to work immediately to
create successful new products, services, and business models.
Written by leading innovation practitioners, and the coauthor of
the bestseller Customers for Life, the authors of this
tightly focused, highly entertaining book have nailed the issue
perfectly when it comes to successfully introducing anything new.

Research shows people like new products and services.
Indeed they go out of their way to try to find them. Yet
companies are truly terrible at providing new products and services
that meet these customers' needs.

Why are companies so bad at giving customers what they want?
Because they lack a simple proven process that makes sure
innovation occurs efficiently time after time.

No one knows this better than Mike Maddock and his team at
Maddock Douglas, the Agency of Innovation,(TM) which has worked
closely with more than a quarter of Fortune 100.

To solve the innovation paradox, Maddock explains the process
his team has used to help the world's best companies and
shows you how to

* Find needs and opportunity in the marketplace

* Come up with significant market insights

* Create compelling communication (using the actual words your
customers use) to convince people to try your new creation

What has worked for some of the world's most successful
companies, when it comes to innovation, will work for you. Start
putting the lessons of Brand New to work for
you...before the competition does.