Brand You (PDF)
Whether you want to brand yourself as an...
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The new edition of the UK's bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline.
Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to:
- Identify your values and your unique combination of skills and experience
- Discover your purpose
- Build a strong brand identity
- Make sure employers, clients and customers remember you
- Network effectively
This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
David Royston-Lee studied behavioural science at Aston University and occupational psychology at Birkbeck College, London. Having begun his career in recruitment, he became Head of Career Management Services at KPMG. David then worked as Human Resources Director of Ogilvy & Mather and was Chief Executive of the CAM Foundation prior to founding Partners in Flow. www.davidroystonlee.com
- Autoren: John Purkiss , David Royston-Lee
- 2014, 1. Auflage, 264 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 0273779206
- ISBN-13: 9780273779209
- Erscheinungsdatum: 05.02.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
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