Business Analytics (PDF)
A Contemporary Approach
(Sprache: Englisch)
This innovative new textbook, co-authored by an established academic and a leading practitioner, is the first to bring together issues of cloud computing, business intelligence and big data analytics in order to explore how organisations use cloud...
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This innovative new textbook, co-authored by an established academic and a leading practitioner, is the first to bring together issues of cloud computing, business intelligence and big data analytics in order to explore how organisations use cloud technology to analyse data and make decisions. In addition to offering an up-to-date exploration of key issues relating to data privacy and ethics, information governance, and the future of analytics, the text describes the options available in deploying analytic solutions to the cloud and draws on real-world, international examples from companies such as Rolls Royce, Lego, Volkswagen and Samsung.
Combining academic and practitioner perspectives that are crucial to the understanding of this growing field, Business Analytics acts an ideal core text for undergraduate, postgraduate and MBA modules on Big Data, Business and Data Analytics, and Business Intelligence, as well as functioning as a supplementary text for modules in Marketing Analytics. The book is also an invaluable resource for practitioners and will quickly enable the next generation of 'Information Builders' within organisations to understand innovative cloud based-analytic solutions.
Combining academic and practitioner perspectives that are crucial to the understanding of this growing field, Business Analytics acts an ideal core text for undergraduate, postgraduate and MBA modules on Big Data, Business and Data Analytics, and Business Intelligence, as well as functioning as a supplementary text for modules in Marketing Analytics. The book is also an invaluable resource for practitioners and will quickly enable the next generation of 'Information Builders' within organisations to understand innovative cloud based-analytic solutions.
Autoren-Porträt von Thomas W. Jackson, Steven Lockwood
Thomas W. Jackson (BSc, PhD, FBCS) is a Professor of Information and Knowledge Management and is the Associate Dean Research in the School of Business and Economics at Loughborough University, UK.
Bibliographische Angaben
- Autoren: Thomas W. Jackson , Steven Lockwood
- 2018, 1. Auflage, 176 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1137610611
- ISBN-13: 9781137610614
- Erscheinungsdatum: 21.09.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 3.75 MB
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Sprache:
Englisch
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