China Livestreaming E-commerce Industry Insights / Progress in Mathematics (PDF)
(Sprache: Englisch)
This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing...
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This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform.
Autoren-Porträt von Ruo Si
Ruo Si is a tenured Associate Professor at the School of Journalism and Communication, Tsinghua University, China. She holds a PhD from Hong Kong Baptist University, an MA from Tsinghua University, and a BA from Shandong University. Her main research areas are online audiovisual studies, and film and television communication studies. She has led a number of national and provincial projects, including those for institutions like the National Social Science, State Administration of Press, National Ministry of Education and Beijing Academy of Social Sciences. She has published a Chinese version of "Research on Film Industry Systems". She offers a course in film and television management at Tsinghua University.
Bibliographische Angaben
- Autor: Ruo Si
- 2021, 1st ed. 2021, 105 Seiten, Englisch
- Verlag: Springer Nature Singapore
- ISBN-10: 9811653445
- ISBN-13: 9789811653445
- Erscheinungsdatum: 22.09.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 1.24 MB
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Englisch
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