Communicating The New (ePub)

"Communicating radical innovation is very different from
discussing marginal change. Erwin's book provides a serious
analysis of why, in this era of VUCA--Volatility, Uncertainty,
Complexity and Ambiguity--we need to change our individual and
organizational modes of communication. Erwin then provides a series
of concrete, practical communication methodologies that we so need.
Communicating the New is a book that needs to be offered in
all of our best business-school classes."

--Bruce Nussbaum, author of Creative Intelligence,
former assistant managing editor for BusinessWeek, and
Professor of Innovation & Design at Parsons The New School of
Design

"One of the main problems with executing innovation in
organizations is also one of the least obvious. Communicating
The New reminds us about an often neglected but crucial part in
the innovation process. Applying the principles contained in this
book will increase your chances for innovation success, both inside
your company--overcoming organizational barriers, as well as
outside--convincing your customers. This is an essential read
for those who not only preach for improving the current state of
things, but more important to those responsible for executing
it."

--Luis Arnal, Managing Partner, INSITUM

"I was hooked instantly. The names of people that I should give
this book to keep building with each new chapter. Communicating
the New is thorough as well as thoughtful in providing an
impressive compendium of models, framework, methods, and tools for
navigating the 21st-century challenges of creating The New.
Finally, a useful resource to navigate the complexity of creating
The New."

--Clement Mok, Designer, Entrepreneur, and Instigator

"Anyone who has experienced the challenge of co-creating The New
and engaging enterprise audiences will find useful ways to produce
insight, influence, and impact."

--Paul Siebert, Director of Research + Strategy,
Steelcase