Connected CRM (ePub)

Praise for Connected CRM

"Many books explore the subject of CRM. In this book the
'm' is for Marketing and David's seasoned
perspective indeed makes it a capital 'M.' Taking core
direct response marketing techniques and moving beyond the simple
use of data and analytics, he explores how today's marketers
can leverage advances in technology to create successful
customer-centric business strategies."

--Ted Ward, VP of Marketing, GEICO

"A must-read for CMOs, and more importantly CEOs, to
simplify all the buzzwords around 'big data' and
dimensionalize the organizational change necessary to become truly
customer centric."

--Theresa McLaughlin, Chief Marketing and
Communications Officer, Citizens Financial Group

"Big Data, Social, and Cloud have become overused
buzzwords with ambiguous meaning, but David brings to bear his
years of industry leadership and experiences to break down
today's trends and opportunities in a practical, actionable
fashion. A must-read for anyone who prefers profit over
PowerPoint."

--Manish Bhatt, SVP and Chief Digital Officer,
MetLife

"In a data-rich world, consumers demand that marketers
turn data into highly relevant and personal
experiences--'Don't talk with me as a member of a
segment, talk with me about how you will meet my unique
expectations and solve my unique problems.' For those of us
who grew up in the marketing world of mass and broadcast, this is a
tall order. Connected CRM helps marketers unpack customer
centricity for their organizations, providing real insight into the
development of a framework for enterprise customer centricity; a
framework that promises true sustainable advantage."

--Tom Lamb, CMO, Lowe's

"Never before has customer data been more available, more
necessary to build sales and loyalty, and more confusing to act on.
David shows exactly what needs to be done. It's about time.
And we should all thank him. A lot!"

--Steve Cone, EVP of Integrated Value and Strategy,
AARP

"The marketers who truly learn to harness the power of
customer analytics and big data will take the spoils in an
increasingly digital age. Those who don't will quickly find
themselves on a growing heap of failed marketing
plans."

--Paul Guyardo, Chief Revenue and Marketing Officer,
DIRECTV