Corporate Social Responsibility and Entrepreneurship for Sustainability (PDF)
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Through a review of recent trends in CSR, the authors emphasize that CSR is no longer a "bolt-on" or some kind of window-dressing to satisfy public relations (PR) needs. Credible CSR is critical to business legitimacy and sustainability. Aware of the public's increasing scrutiny, companies are increasingly ramping up their focus on social responsibility, whether by championing women's rights, protecting the environment, or attempting to obliterate poverty, on local, national, or global levels. Simultaneously, more firms face accusations of "greenwashing" - backlash due to consumer mistrust in the intentions behind their CSR practices.
While numerous works have highlighted this dilemma and how companies fall short in their prosocial goals or financial objectives (or both), there is a lack ofunderstanding of the ingredients and crucial processes required for the successful implementation of CSR in entrepreneurial enterprises. This book serves to fill that gap.
Ms. Ye Jin Park is a Center Manager
- Autoren: Young Won Park , Ye Jin Park
- 2021, 1st ed. 2021, 126 Seiten, Englisch
- Verlag: Springer Nature Singapore
- ISBN-10: 9811634602
- ISBN-13: 9789811634604
- Erscheinungsdatum: 24.07.2021
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