Crowdstorm (PDF)

A practical guide to tapping into the abundant ideas and
talent outside your organization

Successful organizations are constantly searching for new
ideas. Historically, organizations have looked to their
employees and select partners. They have used techniques like
brainstorming to gather and evaluate ideas. However, in
today's market, talent and new ideas can be found
everywhere.

The Internet has enabled organizations to greatly expand their
searches far beyond their four walls. Instead of ten or one
hundred people, organizations from startups to Fortunate 500 firms
can work with thousands or tens of thousands to discover and assess
many, many more ideas (as well as prototypes, partners and
people). We call this Crowdstorming.

But how do you organize so many people and ideas to get the best
results?

Our goal is to help our readers make Crowdstorming work; to help
more organizations engage with people far beyond their
organizational borders, to find better ideas, solutions, talent and
partners so we can address some of our most challenging problems --
not just for the sake of business, but for our society,
too.

* Shaun Abrahamson has spent more than a decade as an early stage
investor and advisor partnering with leading startups and global
organizations to identify, create and launch new businesses enabled
by newly possible relationships with customers and experts.

* Peter Ryder is the former President of jovoto and has broad
experience as a consultant helping organizations improve their
business through the use of new technologies.

* Bastian Unterberg is the founder and CEO of jovoto, a Berlin
and NYC based firms that organizes a 40,000 person strong creative
community to work with global brands on problems ranging from new
product design to sustainable architecture.