Cultural Heritage Marketing / Psychology and Our Planet (PDF)
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead,...
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Izabella Parowicz currently works at the Chair of Strategies for European Cultural Heritage, Europa-Universität Viadrina in Frankfurt (Oder), Germany. Izabella researches arts administration, behavioural economics and managerial economics.
- Autor: Izabella Parowicz
- 2018, 1st ed. 2019, 158 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 303000287X
- ISBN-13: 9783030002879
- Erscheinungsdatum: 25.10.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 2.05 MB
- Ohne Kopierschutz
- Vorlesefunktion
Schreiben Sie einen Kommentar zu "Cultural Heritage Marketing / Psychology and Our Planet".
Kommentar verfassen