Customer Relationship Management in the Financial Industry / Management for Professionals (PDF)

Name: Customer Relationship Management in the Financial Industry / Management for Professionals
Brand: Springer-Verlag GmbH
SKU: 69881944
Price: 54.99 EUR
Availability: OnlineOnly

Organizational Processes and Technology Innovation (Sprache: Englisch)

Autor: Federico Rajola

Schreiben Sie einen Kommentar zu "Customer Relationship Management in the Financial Industry / Management for Professionals".

Customer Relationship Management in the Financial Industry / Management for Professionals, Federico Rajola

Merken

Mehr zum Inhalt Autorenporträt Video

eBook (pdf) 54.99 €

Buch (Gebunden) 54.99 €

Leider schon ausverkauft

Bestellnummer: 69881944

eBook (pdf) 54.99 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Customer Relationship Management in the Financial Industry / Management for Professionals (PDF)“

An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale.

In this book, Prof. Rajola analyses different aspects of CRM systems taking both an organizational and a technological perspective. He adopts a theoretical framework to unpack issues associated with the need for companies to integrate operations and business processes. The emphasis is then drawn to development of effective CRM (and CRM 2.0) initiatives by making use of illustrative case studies of successful CRM systems implementation in the financial industry. The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operations, business processes, and CRM systems.

Autoren-Porträt von Federico Rajola

Federico Rajola holds a PhD in Information Systems and Management. He is a Professor at the Management Faculty of the Università Cattolica of Milan where he teaches Project Management and Organization Studies. He is also the Rector Delegate on Information Technology and Innovation and the scientific director of CeTIF, the research Centre on Technology, Innovation, and Finance of the Catholic University. He has chaired several International academic conferences and workshops, and has authored several articles and books on Information Systems, Business Intelligence, CRM, and Innovation in organizations. Several Innovative European research projects under the program Esprit and IST have been coordinated and managed by Prof. Rajola.