Customer Value Generation in Banking / Management for Professionals (PDF)
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The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
Prof. Bernhard Koye is Director of the SIF and a specialist in business models of banks and change management and a senior expert in banking education. Among others, he acted as divisional head executive education at Swiss Finance Institute; as department head for leadership and Executive training at UBS Wealth Management and as Managing Director of the Zurich Wealth Forum. He is founding partner of Koye & Partner Consulting.
Axel Liebetrau is a thought-leader for innovation and foresight in banking and insurance. He is speaker, consultant and entrepreneur with passion and commitment. Axel Liebetrau has a German degree in Banking and Finance and UK Master of Business Administration in International Management Consulting. He is founder of BIG - Banking Innovation Group, Europe's only management consultancy focused on innovation and trends in Banking and Insurance.
- Autoren: Stefanie Auge-Dickhut , Bernhard Koye , Axel Liebetrau
- 2015, 1st ed. 2015, 195 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319199382
- ISBN-13: 9783319199382
- Erscheinungsdatum: 17.07.2015
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- Größe: 4.94 MB
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