Digital Marketing (PDF)

Name: Digital Marketing
Brand: Taylor & Francis
SKU: 145211256
Price: 60.20 EUR
Availability: OnlineOnly

A Practical Approach (Sprache: Englisch)

Autor: Alan Charlesworth

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Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an...

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Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

Autoren-Porträt von Alan Charlesworth

With a background in sales, service, marketing and education, Alan Charlesworth has been involved in what we now call 'digital marketing' as practitioner, trainer, researcher, teacher, writer and consultant since 1996.