Donor Cultivation and the Donor Lifecycle Map / Wiley Nonprofit Authority (PDF)
A New Framework for Fundraising
(Sprache: Englisch)
A fresh look at fundraising that depends upon the donor
lifecycle, resulting in increased financial resources over time and
a more stable bottom line for nonprofits
A guide to better and more strategic fundraising, Donor
Cultivation and the Donor Life...
lifecycle, resulting in increased financial resources over time and
a more stable bottom line for nonprofits
A guide to better and more strategic fundraising, Donor
Cultivation and the Donor Life...
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A fresh look at fundraising that depends upon the donor
lifecycle, resulting in increased financial resources over time and
a more stable bottom line for nonprofits
A guide to better and more strategic fundraising, Donor
Cultivation and the Donor Life Cycle Map presents the donor
lifecycle map, which is circular in form, revealing how the
convergence of the two subject matters--cultivation and the
lifecycle map--can lead to better and more strategic
fundraising. Author Deborah Kaplan Polivy specifically addresses
the topic of cultivation and how, when focused over the donor
lifecycle, it can become a logical and focused activity for
obtaining increasingly large gifts.
* Step-by-step guidance and practical tools for understanding and
making the most of the donor lifecycle
* Coverage includes Introduction to Donor Cultivation, Defining
Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle:
How and Where They Intersect, and Impediments to the Implementation
Process
* Features a companion website with a variety of online tools to
help readers implement key concepts
* Part of the Wiley Nonprofit Authority Series
Donor Cultivation and the Donor Life Cycle Map seeks to
change the perspective from transactional fundraising to recurring
fundraising, beginning with the first donation and extending to the
very last--an endowment that keeps on giving even after
death.
lifecycle, resulting in increased financial resources over time and
a more stable bottom line for nonprofits
A guide to better and more strategic fundraising, Donor
Cultivation and the Donor Life Cycle Map presents the donor
lifecycle map, which is circular in form, revealing how the
convergence of the two subject matters--cultivation and the
lifecycle map--can lead to better and more strategic
fundraising. Author Deborah Kaplan Polivy specifically addresses
the topic of cultivation and how, when focused over the donor
lifecycle, it can become a logical and focused activity for
obtaining increasingly large gifts.
* Step-by-step guidance and practical tools for understanding and
making the most of the donor lifecycle
* Coverage includes Introduction to Donor Cultivation, Defining
Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle:
How and Where They Intersect, and Impediments to the Implementation
Process
* Features a companion website with a variety of online tools to
help readers implement key concepts
* Part of the Wiley Nonprofit Authority Series
Donor Cultivation and the Donor Life Cycle Map seeks to
change the perspective from transactional fundraising to recurring
fundraising, beginning with the first donation and extending to the
very last--an endowment that keeps on giving even after
death.
Autoren-Porträt von Deborah Kaplan Polivy
Deborah Kaplan Polivy, PhD, Fundraising Consultant"Thank you for what I thought was the best donor cultivation presentation that I've ever heard. It was very clear that you had real-life examples from the wealth of experience you shared with us," wrote one Jewish Federation president after listening to Deborah Kaplan Polivy.
Deborah began her professional career at Allied Jewish Community Services in Montreal, Quebec, and then helped establish two successful Jewish Federation foundations and also served as the Director of Total Financial Resource Development for the New Haven Federation. She was the Director of Development of Goodspeed Musicals, the originator of Annie. She has served as a research associate at Yale University's Program on Nonprofit Organizations where she conducted studies on the United Way and corporate charitable payroll deduction programs. She has taught at McGill University, Smith and Trinity (Hartford) colleges, and has published numerous articles on fundraising and the nonprofit sector.
As a consultant, she has participated in several successful solicitations and trained many fundraising professionals on how to succeed in their positions, and she has led numerous workshops on the Role of the Board, particularly as it relates to fundraising. While she addresses all kinds of resource development, her specialty is endowment, and one of her favorite articles is "Annual Gift, Endowment Gift, or Both?," which appeared in Planned Giving Today. She has consulted with numerous organizations representing various fields of service. Her doctoral degree is from The Heller School for Social Policy and Management at Brandeis University, and her website is www.deborahpolivy.com.
Bibliographische Angaben
- Autor: Deborah Kaplan Polivy
- 2013, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118603761
- ISBN-13: 9781118603765
- Erscheinungsdatum: 16.10.2013
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