Excel 2019 for Marketing Statistics / Excel for Statistics (PDF)
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Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.
In this new edition, each chapter explains statistical formulasand directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned.
Prof. Eric Rhiney is an Associate Professor of Marketing in The Walker School of Business at Webster University in St. Louis, Missouri (US) where he teaches Research Design, Marketing Research, and Marketing Strategies. He holds a BSBA with an Emphasis in Marketing from University of Central Missouri, an MBA with an Emphasis in Marketing from Webster University, and a PhD in Marketing and International Business from St. Louis University. He did marketing research professionally for over ten years, engaging in research for companies such as Pizza Hut, Monsanto, Chrysler and Hardee's. He is involved in a number of quantitative research studies focused on in-group out-group orientation on consumer attitudes, digital marketing behavior, and cross-cultural marketing and has presented is work at a number of conferences including The American Marketing Association, the International Business Association, and the Marketing Management Association and the UMSL Digital Marketing Conference.
- Autoren: Thomas J. Quirk , Eric Rhiney
- 2021, 2nd ed. 2021, 238 Seiten, Englisch
- Verlag: Springer International Publishing
- ISBN-10: 3030627810
- ISBN-13: 9783030627812
- Erscheinungsdatum: 23.02.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 11 MB
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