Exploring Business Language and Culture / Second Language Learning and Teaching (PDF)

business texts, and analysis of the language and cultural issues in the use of humour. Among her recent publications are Cultural awareness as a vantage point for managers operating internationally-a case of American and Japanese managers (2013), co-authored with dr hab. Miroslawa Michalska-Suchanek: The word as a tool of persuasion in sales promotional letters in the light of the theories of needs and emotions (2014), co-authored with dr hab. Miroslawa-Michalska-Suchanek: The Challenges of global marketing-cultural variables (2014), Jezyk jako narzedzie budowania tozsamosci produktu w promocyjnych listach sprzedazowych- Language as a tool of building company identity in Sales promotion letters (2015), Language of values-the core values of banks (2017), and, co-authored with Iwona Sznicer, The Use of Humor in Cross-Cultural Business Environment (2017).Iwona Sznicer, MA, is a lecturer at the Institute of Linguistics, Faculty of Humanities University of Silesia in Katowice, Poland. Her academic interests focus on ESP -Business English and such related issues as corporate culture and cross-cultural business communication. She is also interested in genre and register analysis. Her experience includes teaching courses in, among others, Specialized Varieties of English and Current Economic and Social Issues. Among her recent publications are Business Presentation. A Cross-Cultural Dimension (2014), Stereotypes in Cross-Cultural Business Communication (2015) and, co-authored with Urszula Michalik, The Use of Humor in Cross-Cultural Business Environment (2017). She is also a co-author of a textbook English for Business Purposes-Finance and Politics (under preparation).
Anna Stwora is a PhD candidate at the Institute of Linguistics, Faculty of Humanities University of Silesia in Katowice, Poland. Her research interests oscillate around multimodal discourse of advertising, especially in its metaphorical and humorous dimensions, as well as around specialized registers viewed from the psycholinguistic and sociolinguistic standpoint. She is also interested in cognitivism, communication studies, and contrastive linguistics. From 2017 till 2019, she was the chairwoman of NEOlinguists - the PhD candidate association that operates under the patronage of the Department of Philology of the University of Silesia. She has been involved in several projects including seminars, workshops, and conferences devoted to humor and contrastive studies, as well as to business language and culture. Her recent publications include Humor Research Project: Explorations in Humor Studies (in press). Cambridge Scholars Publishing (co-edited with Marcin Kuczok and Mariola Swierkot); "How to befriend an ad? A sociolinguistic and sociocultural inquiry into social media ads on Facebook" (2018); "Money Hanging in My Closet? Various Conceptualisations of Money in English" (2018); and "Language Change Through Ads: The Impact of Advertising Messages on Contemporary Idio- and Sociolects" (2018).