Frugal Innovation in Healthcare / India Studies in Business and Economics (PDF)

Name: Frugal Innovation in Healthcare / India Studies in Business and Economics
Brand: Springer-Verlag GmbH
SKU: 69942944
Price: 87.99 EUR
Availability: OnlineOnly

How Targeting Low-Income Markets Leads to Disruptive Innovation (Sprache: Englisch)

Autoren: Aditi Ramdorai , Cornelius Herstatt

Schreiben Sie einen Kommentar zu "Frugal Innovation in Healthcare / India Studies in Business and Economics".

Frugal Innovation in Healthcare / India Studies in Business and Economics, Aditi Ramdorai, Cornelius Herstatt

Merken

Mehr zum Inhalt Video

eBook (pdf) 87.99 €

Buch (Gebunden) 87.99 €

sofort als Download lieferbar

Bestellnummer: 69942944

eBook (pdf) 87.99 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Frugal Innovation in Healthcare / India Studies in Business and Economics (PDF)“

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.