Game-Based Marketing (ePub)

Harness the power of games to create extraordinary customer
engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companies
like Gilt and Groupon and established brands like United Airlines
and Nike all agree: the most powerful way to create and engage a
vibrant community is with game mechanics. By leveraging points,
levels, badges, challenges, rewards and leaderboards - these
innovators are dramatically lowering their customer acquisition
costs, increasing engagement and building sustainable, viral
communities.

Game-Based Marketing unlocks the design secrets of
mega-successful games like Zynga's Farmville, World of
Warcraft, Bejeweled and Project Runway to give you the power to
create winning game-like experiences on your site/apps. Avoid
obvious pitfalls and learn from the masters with key insights, such
as:

* Why good leaderboards shouldn't feature the Top 10
players.

* Most games are played as an excuse to socialize, not to
achieve.

* Status is worth 10x more than cash to most consumers.

* Badges are not enough: but they are important.

* You don't need to offer real-world prizing to run a
blockbuster sweepstakes.

And learn even more:

* How to architect a point system that works

* Designing the funware loop: the basics of points, badges,
levels, leaderboards and challenges

* Maximizing the value and impact of badges

* Future-proofing your design

* Challenging users without distraction

Based on the groundbreaking work of game expert and successful
entrepreneur Gabe Zichermann, Game-Based Marketing brings
together the game mechanics expertise of a decade's worth of
research. Driven equally by big companies, startups, 40-year-old
men and tween girls, the world is becoming increasingly more
fun.

Are you ready to play?