Global Competitiveness (PDF)

Name: Global Competitiveness
Brand: Springer Nature Singapore
SKU: 141617628
Price: 54.99 EUR
Availability: OnlineOnly

Ten Things Thai Businesspeople Should Know (Sprache: Englisch)

Autor: William Philip Wall

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Global Competitiveness, William Philip Wall

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This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

Autoren-Porträt von William Philip Wall

William Philip Wall has a Doctorate in Management Science with concentrations in strategic management and global competitive advantage. He has lectured at numerous universities around the world including the UAE, Myanmar, Thailand, and the USA.