Good Works! (PDF)

Businesses can do well by doing good -- Kotler, Hessekiel, and
Lee show you how!

Marketing guru Philip Kotler, cause marketing authority David
Hessekiel, and social marketing expert Nancy Lee have teamed up to
create a guide rich with actionable advice on integrating marketing
and corporate social initiatives into your broader business
goals.

Businesspeople who mix cause and commerce are often portrayed as
either opportunistic corporate "causewashers" cynically exploiting
nonprofits, or visionary social entrepreneurs for whom conducting
trade is just a necessary evil in their quest to create a better
world. Marketing and corporate social initiatives requires a
delicate balancing act between generating financial and social
dividends. Good Works is a book for business builders, not a
Corporate Social Responsibility treatise. It is for capitalists
with the hearts and smarts to generate positive social impacts
and bottom-line business results.

Good Works is rich with actionable advice on integrating
marketing and corporate social initiatives into your broader
business goals.

* Makes the case that purpose-driven marketing has moved from a
nice-to-do to a must-do for businesses

* Explains how to balance social and business goals

* Author Philip Kotler is one of the world's leading authorities
on marketing; David Hessekiel is founder and President of Cause
Marketing Forum, the world's leading information source on how to
do well by doing good; Nancy Lee is a corporate social marketing
expert, and has coauthored books on social marketing with Philip
Kotler

With Good Works, you'll find that you can generate
significant resources for your cause while achieving financial
success.