Introduction to Google Analytics (PDF)

Name: Introduction to Google Analytics
Brand: Springer-Verlag GmbH
SKU: 90176165
Price: 38.03 EUR
Availability: OnlineOnly

A Guide for Absolute Beginners (Sprache: Englisch)

Autor: Todd Kelsey

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Introduction to Google Analytics, Todd Kelsey

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Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google...

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Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You'll Learn:

Understand basic techniques to generate traffic for a blog or website
Review the performance of a website or campaign
Set up a Shopify account to track ROI
Create and maximize AdWords to track conversion

Autoren-Porträt von Todd Kelsey

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.