Lead Generation For Dummies (ePub)

Learn how to get your message heard above the online
noise

The buying process is greatly changed. With the Internet, the
buyer is in charge. If your product is going to compete, you need
to master 21st century lead generation, and this book shows you
how. It's packed with effective strategies for inbound and outbound
marketing tactics that will generate leads in today's market.
You'll learn the basics of lead generation, inbound and outbound
marketing, lead nurturing, ways to track ROI, and how to score
leads to know when one is "hot". Follow the steps to create your
own personalized lead generation plan and learn how to sidestep
common pitfalls.

* Lead generation involves a strategy for generating consumer
interest and inquiry into your product as well as a process for
nurturing those leads until each is ready to buy

* Techniques include content marketing through websites, blogs,
social media, and SEO as well as outbound marketing strategies such
as e-mail, PPC ads, content syndication, direct mail, and
events

* This book explores the basics of lead generation, inbound and
outbound marketing, lead nurturing, tracking ROI on campaigns, lead
scoring techniques, and ways to avoid many common pitfalls

* Provides steps you can follow to create your own personalized
lead generation plan

Lead Generation For Dummies is the extra edge you need to
compete in today's technologically enhanced marketplace.