Lead Market India / India Studies in Business and Economics (PDF)
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India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Rajnish Tiwari is Senior Research Fellow and Program Leader at Institute for Technology and Innovation Management of Hamburg University of Technology (TUHH), where he leads the research program on "Global Innovation". He is one of the founding members of Center for Frugal Innovation and part of its Board of Management. Additionally, he advises Germany's Federal Ministry of Education and Research (BMBF) on "new global innovation paths" in his capacity as a member of the ITA Advisory Circle. He has worked upon extending the theory of lead markets to emerging economies. His current research is primarily focused on "affordable green excellence" that fulfills high quality standards and is responsible in its social and environmental impact. He leads the German-Indian Round Table (GIRT) in Hamburg and is a member of its Advisory Board of the German-Indian Society.
- 2016, 1st ed. 2017, 254 Seiten, Englisch
- Herausgegeben: Cornelius Herstatt, Rajnish Tiwari
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319463926
- ISBN-13: 9783319463926
- Erscheinungsdatum: 26.11.2016
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- Größe: 6.60 MB
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