Marketing for Rainmakers (PDF)

Dedication. Acknowledgments. Introduction: Making Rain While the Sun Shines. Section One: The Brand-Focused Rainmaking Marketer. Roe #1: Begin at the End. Roe #2: Be a Hobgoblin. Roe #3: Get Yourself Some Culture. Roe #4: Be True to Your School. Roe #5: Say It Like You Mean It. Roe #6: Broaden Your Brandwidth. Roe #7: Bow to the Wow. Roe #8: Stay Up, Sell Out, Cash In. Section Two : The Strategic Rainmaking Marketer. Roe #9: See the Forest in Every Tree. Roe #10: Feed the Lion and Spare the Mouse. Roe #11: Smarten Up. Roe #12: Manifest Your Destiny. Roe #13: Kill the Cat. Roe #14: Fuhgeddabout Woulda Coulda Shoulda. Roe #15: Muddy the Waters. Roe #16: Start From Scratch. Section Three: The Tactical Rainmaking Marketer. Roe #17: Celebrate Smilestones. Roe #18: Ignore the Bliss. Roe #19: Stick It. Roe #20: Shorten Up to Sweeten Up. Roe #21: Face the Facts. Roe #22: Say No to Yes But. Roe #23: Sweat Like a Pig. Roe #24: Lose Your Head. Roe #25: Slow Down to Speed Up. Roe #26: Don't Just Because You Can. Roe #27: Show Them the Money. Section Four : The Customer-Focused Rainmaking Marketer. Roe #28: Walk a Mile in Your Customer's Shoes--BACKWARDS. Roe #29: Reject IOUs. Roe #30: Act Big, Feel Small. Roe #31: Speak Greek Only in Greece. Roe #32: Listen to be Heard. Roe #33: Say NYET to Nyuk! Roe #34: Love'em OR Leave'em. Roe #35: Go the Extra 18 Inches. Roe #36: Tarnish the Golden Rule. Section Five: The Competitive Rainmaking Marketer. Roe #37: See the Whites of Their Eyes. Roe #38: Shop Till You Drop. Roe #39: Experience the Experience. Roe #40: Choose to Lose. Roe #41: Analyze This. Roe #42: Expect the Unexpected. Roe #43: Give Up. Section Six: The Hardwired Rainmaking Marketer. Roe #44: Tell a Story Worth a Thousand Pictures. Roe #45: French KISS. Roe #46: Light Your Lying Pants on Fire. Roe #47: Sell Soft, Market Hard. Roe #48: Reduce Your Attention Spam. Roe #49: Choose Them Over Us. Roe #50: Just Don't Do ID. Roe #51: Suck It Up. Roe #52: Burn This Book. Index.

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

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