Marketing in the Age of Google (PDF)
Your Online Strategy IS Your Business Strategy, Revised and Updated
(Sprache: Englisch)
Search has changed everything. Has your business harnessed its
full potential?
A business's search strategy can have a dramatic impact on how
consumers interact with that business. But even more importantly,
search engine activity provides amazingly...
full potential?
A business's search strategy can have a dramatic impact on how
consumers interact with that business. But even more importantly,
search engine activity provides amazingly...
sofort als Download lieferbar
eBook (pdf)
12.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Marketing in the Age of Google (PDF)“
Search has changed everything. Has your business harnessed its
full potential?
A business's search strategy can have a dramatic impact on how
consumers interact with that business. But even more importantly,
search engine activity provides amazingly useful data about
customer behavior, needs, and motivations. In this non-technical
book for executives, business owners, and marketers, search engine
strategy guru Vanessa Fox--who created Google's portal for
site owners, Google Webmaster Central--explains what every
marketer or business owner needs to understand about search
rankings, search data, comprehensive search strategies, and
integrating your strategy into the businesses processes.
* Updated statistics, tools, and recommendations
* Details about the latest changes from Google, Bing, and the
overall search landscape
* Explanation and recommendations related to Google's substantial
new search algorithm, know as "Panda"
* Discussion of the changing landscape of the integration of
search and social media, including the addition of Google+ to the
mix
Traditional marketing isn't enough anymore. Businesses need to
evolve as customer behavior evolves. Marketing in the Age of
Google shows you how.
full potential?
A business's search strategy can have a dramatic impact on how
consumers interact with that business. But even more importantly,
search engine activity provides amazingly useful data about
customer behavior, needs, and motivations. In this non-technical
book for executives, business owners, and marketers, search engine
strategy guru Vanessa Fox--who created Google's portal for
site owners, Google Webmaster Central--explains what every
marketer or business owner needs to understand about search
rankings, search data, comprehensive search strategies, and
integrating your strategy into the businesses processes.
* Updated statistics, tools, and recommendations
* Details about the latest changes from Google, Bing, and the
overall search landscape
* Explanation and recommendations related to Google's substantial
new search algorithm, know as "Panda"
* Discussion of the changing landscape of the integration of
search and social media, including the addition of Google+ to the
mix
Traditional marketing isn't enough anymore. Businesses need to
evolve as customer behavior evolves. Marketing in the Age of
Google shows you how.
Inhaltsverzeichnis zu „Marketing in the Age of Google (PDF)“
Foreword DANNY SULLIVAN xv Preface xvii Chapter 1 How Search Has Changed Your Business 1 Chapter 2 How to Use Search Data to Improve Your Business and Product Strategy 25 Chapter 3 How We Search 67 Chapter 4 Building Searcher Personas: Opening the Door to the Crowd of Customers You've Been Keeping Out 89 Chapter 5 How Search Engines Work 111 Chapter 6 Implementing an Effective Search Strategy 139 Chapter 7 Working with Developers: How to Turn Business Strategy into Tech Speak 157 Chapter 8 How to Cut through the Data and Get the Actionable Metrics You Need 171 Chapter 9 Social Media and Search 185 Chapter 10 What's Next?: Beyond Google and 10 Blue Links 213 ftoc 8 March 2012; 11:16:0 Notes 229 References 243 Index 245
Autoren-Porträt von Vanessa Fox
VANESSA FOX is a leading speaker and consultant on search engine strategy. She was previously Google's search engine spokesperson responsible for explaining Google's search algorithm to millions of website owners. She has appeared in the Wall Street Journal, USA TODAY, The Times (of London), Forbes, and on CNN. She's a contributing editor for SearchEngineLand.com and founder and CEO of Nine By Blue, which provides reporting tools and training for search best practices.
Bibliographische Angaben
- Autor: Vanessa Fox
- 2012, 1. Auflage, 272 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118342992
- ISBN-13: 9781118342992
- Erscheinungsdatum: 30.03.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 15 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Marketing in the Age of Google"
Schreiben Sie einen Kommentar zu "Marketing in the Age of Google".
Kommentar verfassen