Marketing strategies in education (published in russian) (PDF)
(Sprache: Russisch)
The group of researches from Omsk Branch of State Financial University leading by Professor Alexander Kovalev has aimed this book at the basic marketing aspects in the sphere of educational services. Marketing strategies are presented as a system in...
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The group of researches from Omsk Branch of State Financial University leading by Professor Alexander Kovalev has aimed this book at the basic marketing aspects in the sphere of educational services. Marketing strategies are presented as a system in managerial activity mainly responsible for the efficiency of the educational organisations.
The special attention of the authors has been given to the problems concerning marketing strategies in the processes of managing the loyality of customers.
Also the authors give their vision of such important and update point as internal marketing strategies in education considering them as the one of the stepping stones to improving the relationship and creative cooperation between teachers and students of the universities.
The special attention of the authors has been given to the problems concerning marketing strategies in the processes of managing the loyality of customers.
Also the authors give their vision of such important and update point as internal marketing strategies in education considering them as the one of the stepping stones to improving the relationship and creative cooperation between teachers and students of the universities.
Bibliographische Angaben
- Autoren: Olga Frik , Alexander Kovalev , Tatyana Ivashkevich , Vasiliy Kovalev
- 2014, 1. Auflage, 191 Seiten, Russisch
- Verlag: Diplomica Verlag
- ISBN-10: 395489839X
- ISBN-13: 9783954898398
- Erscheinungsdatum: 01.12.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 2.14 MB
- Ohne Kopierschutz
Sprache:
Russisch
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