Marketing US Foreign Policy in the MENA Region / Political Campaigning and Communication (PDF)

"This is an innovative application of a brand personality model to political marketing. It is also an in-depth examination of the impact that such a model has in a unique national polity. All in all, this is a well-designed, well-executed study that is well worth reading."

-Ken Cosgrove, Professor of Political Science, Suffolk University, MA, Boston, USA "

How do American presidents justify their foreign policy in the Middle East in an era of hegemonic dominance? In this fascinating book, Touzani shows the answer is far more complicated than assumed. This work is impressive in its encyclopaedic scope. It is a welcome addition to any library on US foreign policy in the Middle East."

-Sean Yom, Associate Professor of Political Science, Temple University, USA "

After establishing the theoretical foundation for his study and drawing heavily throughout on a very impressive array of secondary and other sources, Touzani effectively traces the interaction between communications media and the main issues of US foreign policy across American administrations going back to that of US President Ronald Reagan."

-Mark Tessler, Samuel Eldersveld Collegiate Professor of Political Science, University of Michigan, USA

Fouad Touzani is currently the founder and director of Ibn Ghazi Arabic Institute in Morocco. He has presented many research papers in many international conferences. His research interests include foreign policy, international security and political communication.