Media Audiences (PDF)
Is Anybody Watching?
(Sprache: Englisch)
The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized...
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The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large.
Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.
Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.
Autoren-Porträt von Sue Turnbull
Sue Turnbull is Senior Professor of Communication and Media at the University of Wollongong, Australia, and Discipline Leader for the Creative Industries.
Bibliographische Angaben
- Autor: Sue Turnbull
- 2020, 1. Auflage, 142 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1137405112
- ISBN-13: 9781137405111
- Erscheinungsdatum: 01.05.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 8.90 MB
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Sprache:
Englisch
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