Photographer's MBA, The (PDF)
Everything You Need to Know for Your Photography Business
(Sprache: Englisch)
If you have finally taken the leap with your photography and gone into business-or if you are considering it- The Photographer's MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business,...
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If you have finally taken the leap with your photography and gone into business-or if you are considering it- The Photographer's MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through "the other 90%" of the job of a photographer. In this book, you will:
- Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
- Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
- Understand branding's elements and how to define your own brand so that you stand out from the crowd
- Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
- Tackle costs, pricing, and contracts (including copyright and model releases)
Autoren-Porträt von Sal Cincotta
SAL CINCOTTA is an international award-winning photographer, author, and speaker. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to new levels of growth, success, and notoriety. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormonde and Martha Stewart. In addition, Sal is the editor of Shutter magazine, for which he also writes a monthly column. You can find out more about Sal and his work at salcincotta.com. 
Bibliographische Angaben
- Autor: Sal Cincotta
- 2012, 1. Auflage, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0133132692
- ISBN-13: 9780133132694
- Erscheinungsdatum: 15.11.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 8.58 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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