Pimp My Site (ePub)

A complete course in do-it-yourself digital marketing in 14
bite-sized lessons

The global recession has sent tens of millions scrambling for
alternative employment opportunities, and a great many of them have
taken the leap into becoming their own bosses. As a result there is
a crying need among small business startups, entrepreneurs, and
independents working on a shoestring for expert guidance on
marketing themselves and their businesses online. Pimp My
Site fills that void. It is a complete, do-it-yourself toolkit
structured as a fourteen-day course. Rather than fry readers'
circuits with a lot of jargon-heavy technical descriptions, Paula
Wynne, a successful publicist, marketer and award-winning online
entrepreneur, takes a show-and-tell approach. Her step-by-step
descriptions are concise and in plain English, and each step is
illustrated with vivid screenshots and illustrations, making the
coverage eminently digestible, even for complete novices. From
keywords and YouTube to search marketing and optimization, Pimp
My Site, offers much for beginners and advanced users
alike.

* Notable experts describe, in their own words, quick, easy
techniques for driving traffic to your site and achieving online
success

* An excellent do-it-yourself resource for complete beginners as
well as experienced users looking to plug a few holes in their
online marketing know-how

* Provides practical coverage of all important trends and
technologies, including optimization, search marketing, social
media, YouTube, keywords, email marketing, and more